Privacy Policy
TruLot Direct — A Registered DBA of TruLot Partners LLC
Last Updated: June 1, 2026
TruLot Direct, a registered DBA of TruLot Partners LLC ("we," "us," or "our"), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, submit a form, request information about manufactured homes, communicate with us, or interact with us through SMS/text messaging, phone calls, email, or other communication channels.
If you do not agree with this Privacy Policy, please discontinue use of our website and services.
1. Information We Collect
We may collect the following categories of information:
Contact Information
- Full name
- Email address
- Phone number
- Mailing address
Home Shopping Information
- Desired location
- Budget range
- Bedroom and bathroom preferences
- Home type preferences
- Land ownership status
- Financing preferences
- Timeline for purchase
Property Information
If you provide information regarding land or property, we may collect:
- Property address
- Parcel information
- Acreage
- Zoning information
- Property characteristics
Communications Information
- SMS messages
- Email communications
- Phone call records
- Chat transcripts
- AI-assisted communication records
- Customer support interactions
Technical Information
We may automatically collect:
- IP address
- Browser type
- Device identifiers
- Operating system
- Referral source
- Website activity
- Session data
2. How We Use Your Information
We may use information collected to:
- Respond to inquiries
- Provide pricing information
- Match buyers with manufactured homes
- Facilitate home purchase opportunities
- Connect users with financing providers
- Connect users with manufacturers
- Connect users with installers and contractors
- Connect users with affiliated TruLot businesses
- Send requested information
- Improve our services
- Analyze website performance
- Conduct advertising and remarketing
- Prevent fraud
- Comply with legal obligations
3. Home Buyer Communications
When you submit information through TruLot Direct, we may contact you regarding:
- Home pricing
- Floor plans
- Inventory availability
- Financing opportunities
- Homeownership resources
- Promotions and special offers
- Appointment scheduling
- Quote requests
- Transaction updates
Communications may be conducted through:
- SMS
- Phone calls
- Automated systems
- AI-assisted systems
4. SMS / Text Messaging (A2P 10DLC Compliance)
Consent
By providing your phone number and submitting a form on our website, you expressly consent to receive SMS/text messages from TruLot Direct regarding your inquiry, home opportunities, pricing, financing referrals, appointment scheduling, and related communications.
Consent is not a condition of purchase.
Message and data rates may apply.
Message frequency varies.
Opt-Out Instructions
You may opt out at any time by replying:
STOP
You will receive one confirmation message and will no longer receive SMS communications unless you re-enroll.
Help Instructions
Reply:
HELP
or contact:
SMS Data Sharing Restriction
No mobile information, including phone numbers and SMS opt-in consent data, will be shared with third parties or affiliates for their independent marketing purposes.
SMS consent records are never sold.
5. Lead Sharing & Referrals
By submitting information through TruLot Direct, you authorize us to share information with:
- TruLot Homes
- TruLot Land
- Financing partners
- Lenders
- Manufacturers
- Builders
- Installers
- Contractors
- Service providers
- Vendors
- Strategic partners
for purposes related to your inquiry and requested services.
6. Cookies & Tracking Technologies
We may use:
- Cookies
- Analytics tools
- Google Analytics
- Google Ads
- Meta Pixel
- Retargeting technologies
- Session cookies
- Marketing pixels
to improve user experience and advertising effectiveness.
You may manage cookie preferences through your browser settings.
7. Sharing Your Information
We do not sell personal information.
We may share information only with:
Service Providers
Companies that assist with:
- CRM systems
- SMS delivery
- Email delivery
- Analytics
- Advertising
- Customer support
Legal Requirements
Where required by law, subpoena, court order, or governmental request.
Business Transfers
In connection with mergers, acquisitions, or asset transfers.
Consent-Based Sharing
When you specifically authorize us to share information.
8. Data Retention
We retain information as reasonably necessary to:
- Conduct business
- Maintain records
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
Information may be retained for up to five (5) years or longer when required by law.
9. Your Privacy Rights
Depending on your state of residence, you may have rights to:
- Access information
- Correct information
- Delete information
- Request disclosure of information practices
Requests may be submitted to:
We will respond within applicable legal timeframes.
10. California Residents — CCPA Notice
California residents may have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:
- Right to know
- Right to access
- Right to correction
- Right to deletion
- Right to limit certain uses of information
We do not sell personal information.
11. Data Security
We maintain commercially reasonable safeguards designed to protect personal information.
No method of transmission or storage is completely secure.
12. Contact Us
TruLot Direct
A Registered DBA of TruLot Partners LLC
7650 S McClintock Dr STE 103-#448
Tempe, AZ 85284
Email: hello@trulothomes.com
Phone: 480-571-5774
Website: trulotdirect.com